KAYALI selects Maldives for first global brand trip at Four Seasons Kuda Huraa

International fragrance brand KAYALI selected Four Seasons Resort Maldives at Kuda Huraa to host its first-ever global brand trip, bringing together international influencers, content creators and media representatives for a promotional event in September 2026.

The event, titled KAYALI Island Spraycation, showcased the Maldives as a destination for international luxury brand experiences, combining fragrance-focused activities with the resort's hospitality and marine offerings.

Founded by beauty entrepreneur Mona Kattan, KAYALI organised the trip as an opportunity to bring together its global community of creators and media representatives. The Maldives was selected partly because of Kattan's personal connection with the destination.

The programme featured fragrance workshops, wellness experiences, marine excursions and activities designed around the brand's identity. Participants also received an exclusive preview of an unreleased KAYALI fragrance scheduled for launch in October 2026.

Four Seasons Resort Maldives at Kuda Huraa, located in North Malé Atoll, provided the setting for the event, with its accommodation, wellness facilities and surrounding marine environment incorporated into the programme.

The collaboration highlights the Maldives' appeal as a location for international beauty and lifestyle brand events, extending the destination's visibility beyond conventional leisure tourism.