Visit Maldives Launches ‘SeaSational Summer’ Campaign Targeting Key Markets

Visit Maldives Corporation has launched a major digital advertising campaign aimed at boosting visitor arrivals during the April to July shoulder season.

The campaign, titled “SeaSational Summer,” will run across Google, DV360, YouTube and Meta platforms, targeting high-intent travellers in key markets including India, China, Russia, as well as CIS and ASEAN regions.

The initiative adopts a data-driven approach, using advanced targeting tools such as lookalike audiences and remarketing strategies to reach potential travellers at different stages of the booking journey. The campaign aims to achieve a reach of over 100 million through a two-stage funnel strategy focusing on awareness and conversion.

The move comes amid ongoing geopolitical uncertainties, with Visit Maldives prioritising markets that demonstrate stable travel demand and strong connectivity to the destination.

By leveraging digital platforms and real-time search behaviour, the campaign is designed to drive bookings and maintain momentum during a traditionally slower travel period.